Sire,
I am not as educated as you so you have that advantage over me. But with due respect, I probably have a better understanding of how SEO, marketing, branding and business techniques work. As you know my English is no good and I use Google Translate so please pardon my grammar mistakes.
Let me present the case study with due respect. There was a street called Laura Street in Jacksonville, Florida in the United States of America. There were 5 biryani shops on that street called
| Name | Price | Portion Size | Established | Customer base |
| Florida Biryani | $12 | 400 grams | 1857 | Local / Repeated customers |
| Best Biryani in Florida | $12 | 400 grams | 1940 | Repeated customers |
| Jacksonville Biryani | $12 | 400 grams | 1947 | Repeated customers |
| Floridawala | $12 | 400 grams | 1971 | Repeated customers |
| Laura Biryai | $12 | 400 grams | 1999 | R / C |
All of these shops are making a profit. So a gentleman who happens to be the best Chef in Bangladesh decides to open a shop called "Biryani Shop" on that street. Someone asks him a plan and he says if 5 biryani shops are so profitable then my shop will also be profitable. I need to repeat the success story of the 5 existing shops.
| Name | Price | Portion Size | Established | Niche / Market Strategy |
| Biryani Shop | $12 | 400 grams | 2024 | Pray to God that the customers from existing shops will come to his shop and like his biryani. |
The shop shuts down after 6 months because there is no plan.
Reason for failure? - Poor marketing, poor branding, poor incentives
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The shop is rented to an Indian entrepreneur. After researching the popularity of biryani on the street, he realized that all the shops have been there for the past 20+ years with loyal customers, making people hesitant to try new places. Consequently, he opts to implement the following changes.
| Name | Price | Portion Size | Established | Niche / Market Strategy |
| Hyderabadi Biryani | $12 | 400 grams | 2024 | Offers 1 can of drink for free |
After 6 months, he managed to find a place in the biryani market and found a good customer base.
Reason for success: Good marketing strategy, excellent branding, and incentives. The name of Hyderabadi biryani is a brand itself and more importantly, sets it apart from existing biryani shops. Furthermore, the customers are getting 1 can of drink for free.
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Now, Shop number 7 intends to launch a biryani outlet on the same street. After market research, they determine the necessity of offering incentives as well.
| Name | Price | Portion Size | Established | Niche / Market Strategy |
| Student Biryani | $6 | 400 grams | 2024 | He notices too many students are studying in that area and understandable they are short of budget. So he decides to reduce the price. |
They inaugurated the shop with the name "Student Biryani" and introduced a special offer "Customers presenting a valid Student ID card can purchase biryani at half price for just 6 USD". After six months, their business flourished, attributed to the unique incentive they provided to entice customers.
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we can carry on by saying that someone else offered 2 pieces of chicken instead of 1 compared to other shops or someone added more rice or offered in-house premium sauces etc.
To conclude, you are an educated man. You should help the Admin team develop a marketing strategy which offers a unique incentive and attracts customers. By repeating what has already happened in the past, it will be a lot of effort but most people tend to be conservative. They don't like change unless a unique incentive is offered.
I have been saying this to the Admin for the last 4 months but he doesn't take me seriously due to a lack of my communication skills.
PS: Copyrights reserved, terms and conditions applied, The above content was not written in ChatGPT but in Google Translate.
PS again: If I was going to do it then why not create a website myself? It is the job of Admin to take such measures
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